Spend Analytics Dashboard
Babbel GmbH · addressable third-party spend, EUR FX-normalised · Jan 25 – Apr 26
€143,487,014.00
Top 10 suppliers = 49.9% of spend
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16,692 lines · €143.5M · 1,745 suppliers
Addressable spend
€143.5M
€107.6M annualised
Active suppliers
1,745
58 drive 80%
Invoice lines
16,692
of 17,220 exported
Top 10 share
49.9%
High concentration
Avg. line value
€8,596
Net of credits
Tail suppliers <€10k
1,122
€3.9M — consolidation target
Spend by category
7 categoriesDigital Media & Advertising€92.0M
64.1% of spend · 277 suppliers · 2,166 lines
Other / Unclassified€21.7M
15.2% of spend · 439 suppliers · 4,185 lines
Cloud, Software & IT€9.6M
6.7% of spend · 126 suppliers · 746 lines
LIVE Teachers€7.2M
5.0% of spend · 822 suppliers · 7,373 lines
Facilities & Office€6.3M
4.4% of spend · 147 suppliers · 1,362 lines
Professional, Legal & Consulting€5.1M
3.5% of spend · 121 suppliers · 721 lines
Contingent Labour & Recruitment€1.5M
1.1% of spend · 14 suppliers · 139 lines
Spend by cost centre
Top 12Performance Marketing€58.5M
40.8%
US (INC)€39.0M
27.2%
Live€7.7M
5.3%
Office Management€5.8M
4.0%
Infrastructure & Reliability€4.2M
3.0%
B2B Marketing & Content€2.2M
1.5%
Internal IT€2.2M
1.5%
CRO€2.2M
1.5%
Data & Analytics€2.2M
1.5%
Finance€2.0M
1.4%
Platform Engineering€1.7M
1.2%
People & Organization (P&O)€1.5M
1.0%
Monthly spend trend
Avg €9.0M / month · peak €12.5M12.5
10.2
9.7
7.4
8.5
8.8
10.5
9.2
9.3
9.4
8.5
9.0
11.4
8.8
8.4
1.7
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26
Values in € millions · invoice-date basis · FX-normalised to EUR.
Prioritised savings levers
Indicative annual run-rate| Lever | Type | Affected spend | Saving range | Effort |
|---|---|---|---|---|
| Media & agency rationalisation | Renegotiation | €59.0M | €1.8M – €3.6M | High |
| Cloud, software & IT optimisation | Demand/renegotiation | €11.5M | €900k – €1.7M | Medium |
| Tail & supplier-base consolidation | Consolidation | €3.9M | €300k – €600k | Medium |
| Contingent labour & recruitment PSL | Tender/rate card | €2.5M | €120k – €250k | Low |
| Payment-terms harmonisation | Payment terms | €51.5M | €140k – €220k | Low |
| Contract governance & preferred suppliers | Enabler | — | — | Medium |
Portfolio HHI
609
Herfindahl-Hirschman index over all supplier shares in the current view. Above 2,500 signals a concentrated supply base; below 1,500 is competitive.
Payment terms
21.7d
Weighted-average payment term. €22.4M sits on immediate terms — a working-capital lever.
Excluded from scope
€27.3M
Intercompany, tax, VAT and social-insurance lines removed from all addressable figures.